2013 sees the 7th Dubai Lynx Awards at the Dubai Lynx Festival of Creativity. The festival is an annual highlight for the advertising and communications industry in the Middle East and North Africa. Set to take place at the Madinat Jumeirah in Dubai from the 10th to the 13th March, the event will bring together a large collection of both the best in the business and upcoming young talent.
Dubai Lynx have now announced the full jury of global industry specialists who will be judging at this year’s awards. The judges are divided between seven different judging categories that will determine which of the entries are the best representations in creative advertising.
There are seven different judging categories each with seven jurors. The Film, Print, Outdoor, Radio and Craft Jury is headed up by Erik Vervroegen, the International Creative Director of Publicis Worldwide. His international judging team comprise creative directors from South Africa, Australia, Brazil, Asia and Europe.
The Direct, Promo and Activation, Interactive and Mobile Jury is led by Ian Haworth, the Global Chief Creative Officer of Rapp. There is a strong European presence in the jury for this category along with Stuart Stobbs of Draftfcb from South Africa.
The other juries are the Media Jury, the Design Jury, the PR Jury, the Integrated Jury and the new for this year Branded Content and Entertainment Jury. The new jury is headed up by Mike Wiese, the Director of Branded Entertainment at JWT. His jury comprise Matty Burton, Australia, Hugh Cameron, UK, Atila Franucci, Brazil, Mike Mathieson, UK, Roopak Saluja, India and Stuart Smith of Global Corporate Practice.
The overall aim of the Dubai Lynx Festival of Creativity is to celebrate the best work in advertising in the Middle East and North Africa and also to offer a wide variety of opportunities to link into the communications industry in the region, in particular by co-sponsoring the event, or alternatively being a category sponsor.
The Dubai Lynx Festival is not just for the best in the business, it is also for the talent of tomorrow to showcase their talents in the Young Creative competitions and also through the Leo Burnett Lynx Academy.
Attending the event is not all about the awards, it is also provides potential clients to look at the work of, and develop contacts, within the creative design community and to nurture and develop insights that they can take away and use in their own future advertising campaigns.
In order to gain the most from the entries cultural attachés will be providing information relating to cultural nuances within the work being judged. Therefore the internationally diverse judging panels will be able to assess each entry for both international appeal and also culturally relevant appeal. The judging will take place during the whole festival with the winners of each of the 15 awards categories being announced at the Awards Ceremony and Dinner that will be held at the culmination of the festival on the 13th March.